The Best and Worst Ideas For Email Marketing

For every good idea on the Internet there is an equally bad one. This is especially true when it comes to Internet marketing. One targeted form of Internet marketing is email marketing and in this article we will talk about the best and worst ideas when it comes to marketing by email.

The first thing I will say is that your emphasis should be on building your own list. You do this by asking people to opt in by their own free will. This is the best way to build your list. The worst way to build your list is to buy names in bulk and then spam them with unwanted e-mail messages.

What you are looking for is a targeted list of names and email addresses that you can stand information to whenever you want. These people expect to hear from you because they opted in on a sign-up form somewhere on the Internet.

This makes them the best leads because they've given you permission to e-mail them. Bulk leads that you purchased by the thousands is probably the worst way to do email marketing because you do not have their permission, and they have not opted in to your list to start with.

The best way to build your opt in list is to use splash pages and promote them directly. You should also include sign-up forms on every webpage and blog posts that you have.

Your goal is to make it easy for people to sign up to your list as possible. Then it just becomes a numbers game, getting those signup forms where people can find them.

The worst thing you can do is build a list and then ignore it. What makes an opt-in list so good is the opportunity you have to build relationships with your subscribers.

You have been given an opportunity to build a worldwide Internet marketing business using email marketing. The worst thing you can do is spend your time building a list and then not cultivating it.

Thankfully today autoresponders make it very easy to keep in touch with people. You can type in one message and send it to literally thousands of people with the click of one button.

The best way to manage your list is to use an autoresponder and consistently send out valuable information. The worst thing you can do is sell all of the time, and the best thing you can do is mix in sales messages with free information.

This is a few ideas on the best and worst ways to use email marketing. Anyone can do this if they are committed to it.

David Ogden is an established online marketer who specializes in practical website resources and advice that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed!

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Copyright: David Ogden

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10 Tips to Make Your Home Business Successful

When you work at home many people don't think you are working. You are constantly interrupted with phone calls and family activities can throw off your concentration. I have been working at home for 30 years and these tips keep me productive.

1. Find your space. It would be hard for me to write if my computer was in the kitchen or family room. I am fortunate to have a home office that I share with my husband. The downstairs office works well for both of us.

2. Get comfortable. To save money I bought a cheap computer chair. What a mistake. The chair was uncomfortable and by the end of the day my back was killing me. I finally bought a quality chair and it is wonderful. If you are to get any work done you have to be comfortable.

3. Get task lighting. Good lighting is a must for any home business. My desk is under a ceiling light. There are additional ceiling lights in the office, but they are not enough, so I have a floor lamp for dark days and evening work.

4. Set daily goals. When I get up in the morning I know what I will be working on: writing an article, researching article topics, editing, business emails and/or correspondence. As soon as I accomplish a goal I cross it off my list.

5. File papers fast. Regular filing, instead of piling, helps me to stay productive. I had to buy an extra cabinet to handle the paper overflow and I'm glad I did.

6. Clean out files. I just cleaned out my cabinets and was amazed at the size of my discard pile. Some documents had been filed on a "just in case" basis and I no longer needed them. One hour of cleaning generated inches of extra space in my filing cabinets.

7. Have a schedule. I get up at 5:30 a.m., make coffee, and start writing. Nobody else is up yet and this is my most productive time of the day. Figure out when you are the most productive and make the most of this time.

8. Get an answering machine. Phone contacts may be essential to your business. But phone calls really interrupt my writing, so I have an answering machine. If I answer the phone I end the conversation quickly. "Thanks for calling," I say. "I'm writing now and will call you back later."

9. Track your progress. The daily grind may obscure your progress. Updating my resume helps me to track my progress. You may do the same or keep an ongoing list of sales and products.

10. Promote your business. I promote my work by speaking at conferences, writing Internet articles, and writing for free. Though I have used a marketing firm, the cost was high, and the benefits were low. Find ways to promote your business, use them, and keep exploring new ways.

The success of a home business depends on the type of business, your business practices, and marketing trends. It also depends on you. I hope these tips help your business to grow and prosper.

Good luck!

Copyright 2008 by Harriet Hodgson

http://www.harriethodgson.com

Harriet Hodgson has been an independent journalist for 30 years. She is a member of the Association of Health Care Journalists and the Association for Death Education and Counseling. Her 24th book, "Smiling Through Your Tears: Anticipating Grief," written with Lois Krahn, MD, is available from http://www.amazon.com

Centering Corporation in Omaha, Nebraska, North America's oldest and largest grief resource center, is publishing her 26th book, "Writing to Recover: The Journey from Loss and Grief to a New Life." The self-help book is slated for September release

Please log onto Harriet's Web site and learn more about this busy author and grandmother.

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