Monday, January 23, 2006

Learning From The World Around You

As a home business owner we are constantly looking for new ways to market our businesses and keep on the cutting edge. One of the major down falls of being a home business owner is that a lot of the time we have to do everything ourselves. As if the marketing wasn't hard enough, we do the PR, Customer Service and Fulfillment as well, just to name a few.

We have to be able to find great sources of information that we can count on. I keep track of a lot of different ezines and newsletters. I subscribe to tons of RSS feeds just so I can keep up with all the new events and ideas going on. Why? Because as a home based business owner we can implement a new idea in a very short time and find out if it will work for us or not. That is our biggest advantage of working from home.

While the major corporation may have to take weeks or even months (and sometimes years) to get something done. We can do it in a very short amount of time. But one of the biggest problems we have is coming up with new ideas while we are busy trying to run our home business.

This is most likely the point where you are saying to yourself "Yeah, Mical, I know this already so what is your point...I am very busy."

**Look at the sidebar** and you will notice that I have added a new feed that can give you some ideas from "Harvard Business Schools Working Knowledge" site. Working knowledge is a collection of cutting-edge management information that keeps you at the forefront of today's fast-changing business environment. You will find a wealth of resources and data as well as insights from industry leaders worldwide.

How is this going to help you?

As they bring up different things that they are looking at doing in their business we can take the same information and apply it to our home based business. We don't have to wait weeks or months to see if this new concept will work. We can test it quickly and see how much it adds to our bottom line.

The moral of this story...

Just because we are not in the corporate world does not mean we can not learn from their new ideas and/or mistakes. Take what is around you and make it yours that's what make us all a home business entrepreneurs.

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