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I was reading this article and thought it would be of some merit to everyone since we have to be creative with our advertising and marketing budgets.

Enjoy


SUMMARY:
What do you do when your marketplace is booming, booming, booming, but practically no US Web sites will accept your ads?

Marketing online gambling and poker sites is not illegal -- it's just discouraged by the US federal government. Despite this millions of Americans are flooding online to play.
Top execs at three of the biggest sites in the industry granted MarketingSherpa's reporters exclusive behind-the-scenes interviews about their guerilla marketing for this Special Report. Discover what we learned

Yes, includes ideas for more mainstream marketers:
'I've been doing this for about 15 years, and it seems like every time you have all the answers to the questions, they change the rules,' says Mickey Richardson CEO BetCRIS.com, one of the world's larger online gambling sites.

Marketplace demand was always there ('Years ago, you could put a small ad in big newspaper and get a sizeable amount of leads'), but US lawmakers have danced around the subject of legality.

No one knew 'whether it would be a long-lived, thriving industry or whether they'd put a noose around our neck.'

The result? A booming multi-billion dollar industry that can't buy much advertising, despite the fact that there's no Federal law against it.

So, online gambling marketers have had to get creative. Here's our behind-the-scenes look into how three of the larger sites are coping.

Quick online gambling stats and legal backgrounder
According to Calvin Ayre, CEO Bodog.com, interactive poker legality is a grey area. The US Justice Department has danced around the issue while exerting pressure on media outlets to not run ads.

Ayre says his legal experts tell him media outlets running ads for...Read More